Monday, July 30, 2012
Saturday, July 28, 2012
Paper Tobacco Advertising
Tobacco
Advertising
Thomas
Jones
July
2012
Tobacco
advertising is a very complex topic with many different angles and topics that
can be discussed. There are many
different things that affect the effectiveness of an advertisement. There are also many restrictions and laws in
place that govern how tobacco products can be advertised.
One
of the main reasons tobacco advertisements are restricted is that there is a
legal age at which tobacco products can be purchased. There are also many health risk involved with
use of tobacco products. In most states
in a person must be at least eighteen years old to buy tobacco products. Some states even have laws that require
people to be nineteen years old to buy tobacco products.
Cigarettes
are one of the most common tobacco products that are used. There are countless different brands which
all have different blends of tobacco and additives in them. Smokeless tobacco, like dip and chewing
tobacco, also has many different brands that all have different strengths,
taste, and textures to them. Depending
on which type of tobacco, smoke or smokeless, is being sold, advertisements
have different methods that are used.
They target different ages and demographics and they have researched
what the best methods for these advertisements are.
Tobacco
used to be advertised all around.
Tobacco companies purchased adds on the radio and television, they
sponsored sporting events, and they even gave out free samples. By 1986 all tobacco advertisements for
cigarettes and smokeless tobacco on television and radio were banned. [1] Since June of 2010, new laws regarding
tobacco advertisements restrict companies from sponsoring sporting events and
musical and cultural events. They are
also banned from having their logos on clothing and other apparel. [2]
The
effectiveness of tobacco advertisements is something that is hard to
quantify. It is hard to determine if
tobacco users start using tobacco because of an advertisement or because of
other reasons such as friends, peer pressure, or a spur of the moment
decision.
Advertising may not have as great of an effect
on introducing users to tobacco as it does on brand selection. Stating that advertisements will increase
user awareness to new brands, flavors, and types of tobacco would more than
likely be correct. Different statements
and slogans from tobacco advertisements are used to catch users attention and
get them to switch to their brand. For
example, Camel cigarettes had a slogan in the past that said “More doctors smoke
Camels than any other cigarette.”, and Pall Mall cigarettes said “Let your
throat enjoy smooth smoking.”[3]
Smokeless tobacco brands also use slogans in their adds. Skoal used the slogan, “A pinch better,” for
a long time.
Pictures on
tobacco advertisements also have an effect on viewers. Copenhagen smokeless tobacco frequently uses
pictures of cowboys as seen in figure 1 and in figure 2 you see that Skoal is
using a picture of two mountain bikers in an extreme setting. Pictures like these entice users to switch to
their products by using their self image and trying to convince them that these
products will help them identify with the people in these pictures. Basically its saying that if you want to be a
real cowboy you will use Copenhagen and if you want to be like these two
extreme mountain bikers than Skoal should be your brand of choice.
The visual
rhetoric of tobacco advertisements is usually fairly clear. It is normally obvious what they are trying
to communicate by the pictures and slogans used in the advertisement. In
figure 3, you see “Joe Camel”, Camel cigarettes “mascot”, with sunglasses and
stylish clothing giving off the appearance that he is a cool dude. This is an older add probably from about
twenty years ago. What they were doing
was convincing people that smoking Camel cigarettes would make them cool. The Ray Bans sunglasses and the sport coat
with a t-shirt was part of the style in that era, and if you had the Camel
cigarette in your mouth it completed your outfit. Figure 5 also shows Joe Camel. In this advertisement the camel is a muscular
character wearing a t-shirt with a pack of cigarettes rolled up in his sleeve
sporting the same sunglasses and he is standing in front of a convertible. It contains the same message that Camel
cigarettes will make you cool.
The Marlboro man
is a classic tobacco advertisement. He
is depicted as a cowboy, who appeals to viewers because cowboys are known to be
rough, tough, true-blooded Americans that work hard every day. He is usually seen having a leathery looking
face and wearing chaps and a cowboy hat, clothing that has been worn by working
cowboys since the middle of the 19th century. Figure 5 shows the Marlboro man wearing this
attire along with a denim jacket, a lasso hanging from his knee, and a Marlboro
cigarette in his mouth. It appears that
he is reaching in his pocket for matches or a lighter to light his
cigarette. Figure 6 shows a cowboy wearing
close to the same clothing sitting on a fence lighting his Marlboro cigarette. The Marlboro man has been an icon in
cigarette advertisements for many years because it was such a successful
marketing ploy. Cowboys tamed the west,
never backed down from a fight, and were either outlaws that rode the range and
did whatever they wanted or they were noble men who always stood up for what
was right and always did whatever they could to ensure that justice was
done. Every kid at some point wants to
be a cowboy, and most grown men dream of what life would be like if they were a
cowboy. Cowboys usually fascinate
women. They are tough men who ride
horses and many females generally see that as romantic. Women do not dream of being swept off of
their feet by an accountant, they dream of riding off into the sunset on a
horse with a cowboy. This makes putting
the Marlboro man on an advertisement work very well. Men see themselves being tougher and
identifying with cowboys when they smoke Marlboros, and women see themselves as
being more appealing to cowboys if they are smoking Marlboro cigarettes.
Smokeless tobacco
companies such as Skoal also have advertising schemes that are affective. Figure 7 shows several people in a stadium
watching a sporting event and cheering their favorite team on. It says “If your teams smokin’ but you cant...always
there in a pinch.” It is stating that if
you are in a stadium where smoking is not allowed you can still get your
nicotine from a pinch of Skoal smokeless tobacco. Figure 8 is a good advertisement for men
because it uses the sex approach to gain men’s attention. It says that dipping is better than smoking
because while many people are outside smoking you can be dipping inside and
still talking to women. It tries to
convince you that dipping will give you a competitive edge on other men when you
are in a bar trying to pick up women.
Men are driven by sex and anything that will help a man find a suitable
partner can usually be sold to men. The
pursuit of sex drives men to succeed, purchase nice fashionable clothing, and
do many things to impress women. While
using tobacco may not impress women, if you are the only man still inside of a
bar with women and all of the other men are outside smoking you have the upper
hand. Skoal is one of the largest
smokeless tobacco producers and while this advertisement is not necessarily
saying that Skoal is the best brand to buy, it is saying that smokeless tobacco
is a better choice than cigarettes. If
people switch to smokeless tobacco there is a likely chance that they will use
Skoal because of its popularity and large selection of flavors and cuts.
Copenhagen snuff,
a popular brand and cut of smokeless tobacco, frequently uses cowboys in their
adds as you see in figure 9. Figure 9
shows a cowboy, who is dirty and weathered looking from working, carrying a
saddle. The slogan in this advertisement
says that “Some men never compromise, they Cope.” Cope is a common name for Copenhagen and it
also means to deal with whatever problems you have. In a way it is telling viewers that using
Copenhagen will help make you tough enough that you will never have to
compromise because you will be able to deal with whatever situation you are in.
Figure 10 shows a cowboy on his horse
in a blizzard carrying a lantern and a young calf that he is taking care
of. It uses the same slogan as figure
9. Again, it is showing viewers that
cowboys using Copenhagen are tough individuals and that by using Copenhagen you
will also be as tough as the man in the picture. It has the same effect as the Marlboro man
does by using the cowboy as its icon. In
the western cattle states of the United States of America, Copenhagen is the
most popular brand of smokeless tobacco that you will see. Many working cowboys and rodeo cowboys prefer
Copenhagen snuff to other types of smokeless tobacco. Copenhagen also sponsors many rodeos all over
the country, which is a highly effective form of advertising. They often use famous rodeo cowboys in their
advertisements such as Ty Murray, the seven time champion all around
cowboy. Figure 11 shows Ty Murray riding
a bull, which is a very extreme sport that requires a large amount of skill and
an immeasurable amount of grit and toughness.
It has a quote from him that says, “The three priorities in my life are
my horse, my rope, and my Copenhagen. But not necessarily in that order.” Once again this advertisement shows viewers
that really tough people use Copenhagen.
Whether or not
tobacco, cigarettes or smokeless tobacco, actually helps users identify with
the people and icons in the advertisements is unknown and probably
unlikely. Why people choose to use
tobacco is hard to determine. All of the
health risk involved with dipping and smoking should probably discourage people
from every trying and getting addicted to tobacco products. However, there is a large market for tobacco
products and despite all of the restrictions and limitations placed on
advertising and promoting tobacco there are ways to successfully advertise
it. What the major companies are doing is
finding ways to make you think that using their product will improve your
self-image. They want you to think that
you will be cooler and more stylish, tougher and more able to deal with
difficult situations, and more likely to find a sex partner if you use their
brand.
Figure 1 [4]
Figure 2 [5]
Figure 3 [6]
Figure 4 [7]
Figure 5 [8]
Figure 6 [9]
Figure 7 [10]
Figure 8 [11]
Figure 9 [12]
Figure 10 [13]
Figure 11 [14]
Works Cited
[1] "Smokeless tobacco ads banned on TV," Atchison
(Kan.) Daily Globe, August 28, 1986, p1; ftc.gov
[2] ^ "Regulations Restricting the Sale and Distribution
of Cigarettes and Smokeless Tobacco". Food and Drug
Administration.
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Monday, July 23, 2012
Reality
Reality is what really is. That may not make sense at first but if you think about it it does. Reality is what is actually happening around you and where you are at. Reality is how things really are in the current situation and not always how they seem to be. If you get pulled over by the police and you are drunk, you might think you are going to be ok, but in reality you have messed up and you are screwed. Right now everything seems fine with my current situation, but in reality I haven't paid my bills in two months and they are probably about to cut the lights and water off at my house. I like to think positive and sometimes that means escaping reality. Sometimes reality really sucks and you can't get away with it. I am dreading doing this paper and I feel like its not going to be that difficult, but in reality its probably going to take me forever to do and it's going to be way harder than I want it to be. I am not a big fan of reality. I like to dream and pretend that every thing is perfect.
Wednesday, July 18, 2012
Organization
Tuesday, July 17, 2012
Statue
Questions
What are the reasons behind regulating tobacco advertisements?
What makes certain tobacco advertisements effective?
What makes certain tobacco advertisements effective?
Sunday, July 15, 2012
websites
This website, Drinkifly, doesn't suck. Its a very simple website that matches music to alcohol. You click on the button for "change the music" and then type in any artist or band. Once you do that it will return to the home screen and play a song from that singer while displaying the recipe for a mixed drink or type of beer that will go well with that artist. That is pretty much all you can do on this website so some people may think that it sucks but I do not believe that it does.
The IRS forms website is a website that sucks. Its extremely depressing to even think about giving away hard earned money to our government. There are too many different hyperlinks on this webpage and I believe that it is a problem because it can confuse readers or make them lose interest by blowing their mind. I like a website that is more simple to navigate because you can find what you are looking for with less effort.
Magazine Cover
Carpenter, Tom. "A Different Plan For Divers." Delta Waterfowl Summer 2012: 42-46.
"A Different Plan For Divers" is an article about hunting diving ducks on smaller bodies of water. Typically diving ducks are hunted on large inlets, bays, and lakes. Hunters usually use decoy spreads with over one hundred decoys and the ideal weather is freezing cold, spitting rain, and high wind. This article contains tips for hunting divers in completely different areas with different tactics. The cover of the magazine is a picture of a Canvasback, which is probably the most desired diving duck that a hunter can kill, sitting on the water. ""Hunting divers has to be my favorite kind of hunting," said Metz, who is crazy about canvasbacks and admires bluebills." This quote is from one of the two men who the article was written about and it shows how a canvasback is one of his most desired ducks. The cover of this magazine instantly captures the attention of any duck hunter by offering a chance to obtain some knowledge that may benefit the reader next duck season. "Come along on a detailed look at this duo's successful approach to hunting ring bills, bluebills, canvasbacks, and redheads on small water." This line is in the opening paragraph of the article and as soon as the reader sees the cover photo and reads this line a connection is made in the mind that makes you want to read the article as soon as possible.
"A Different Plan For Divers" is an article about hunting diving ducks on smaller bodies of water. Typically diving ducks are hunted on large inlets, bays, and lakes. Hunters usually use decoy spreads with over one hundred decoys and the ideal weather is freezing cold, spitting rain, and high wind. This article contains tips for hunting divers in completely different areas with different tactics. The cover of the magazine is a picture of a Canvasback, which is probably the most desired diving duck that a hunter can kill, sitting on the water. ""Hunting divers has to be my favorite kind of hunting," said Metz, who is crazy about canvasbacks and admires bluebills." This quote is from one of the two men who the article was written about and it shows how a canvasback is one of his most desired ducks. The cover of this magazine instantly captures the attention of any duck hunter by offering a chance to obtain some knowledge that may benefit the reader next duck season. "Come along on a detailed look at this duo's successful approach to hunting ring bills, bluebills, canvasbacks, and redheads on small water." This line is in the opening paragraph of the article and as soon as the reader sees the cover photo and reads this line a connection is made in the mind that makes you want to read the article as soon as possible.
Wednesday, July 11, 2012
Books For Research
Petrone, Gerald S. Tobacco Advertising: The Great Seduction. Atglen, 1996. Print.
I feel like this book will be a good place to start because it may contain some of the answers to my questions.
Rabin, Robert L, and Sugarman, Stephen D.. Regulating Tobacco. Oxford, 2001. Electronic
This seems like it will also be a beneficial book to my research.
I feel like this book will be a good place to start because it may contain some of the answers to my questions.
Rabin, Robert L, and Sugarman, Stephen D.. Regulating Tobacco. Oxford, 2001. Electronic
This seems like it will also be a beneficial book to my research.
Tobacco Advertising
What are the laws regarding tobacco advertisements. Why do you only see them in magazines and not on television anymore. What all can and can't you do when you are advertising tobacco products. Who are the targets of certain advertisements and for certain tobacco products. Where are different products advertised at. These are all questions I have and would like to answer with this paper. What are the effects of different advertisements. What kinds of pictures in advertisements work and why do they work. There are so many different cultural images that are involved in advertising and there are many more different stereotypes involved in these cultural images. I would like to analyze these different aspects so that I can understand why they do things the way they do.
Mind Mapping
Monday, July 9, 2012
Does it Suck
Does it Suck
Elephants don’t suck.
They represent the republican party of our government.
Obama sucks. He is a
socialist and a manipulative liar, which isn’t much different from any of our
presidents.
Harry Potter doesn’t suck.
The author wrote a bunch of books that were popular enough to make
movies of.
Apple doesn’t suck. They
make ipods and computers that are superior to others.
Star Wars doesn’t suck.
They were movies that had special effects that were previously unheard
of.
Facebook doesn’t suck. It helps people stay connected with
each other no matter where they are.
McDonalds doesn’t suck.
They have a dollar menu.
Clemson University doesn’t suck. They offer a quality education.
Lady Gaga doesn’t suck.
Its not my type of music, but some people do like it.
Justin Bieber sucks. The
kid is way to young to act like he knows everything about women.
Sudoku doesn’t suck. Its
fun to play when your on an airplane.
Avatar doesn’t suck. It’s
got some of the best special effects
that I have seen.
Xbox 360 doesn’t suck.
I don’t know how to play it but I have friends that like it.
American Idol sucks.
They give people false hopes and dreams then they crush their self
esteem.
Glee may or may not suck.
I don’t know what it is.
Marlboro doesn’t suck.
They are quality cigarettes.
Guns don’t suck. They
protect our freedom and feed our families.
Abortion doesn’t suck.
People who feel like they have the right to tell other people what they
can and cant do suck.
Dogs Wearing Clothes don’t suck. Their owners who dress them up in stupid
outfits sucks.
Writing
For me writing is difficult. I
have trouble focusing on what I am doing and when I do focus I feel like I am
still scatter-brained. I feel like the
hardest bridge to overcome for me is getting started. Once I do get started I can usually get a lot
down on the paper but then I have to go back at the end and move a lot of
things around and organize everything so that it makes sense. In high school I always made an outline first
and that seemed to help some but I have not had to do much writing since
then. I usually have to write something
on paper first and then type it. If I
try to type it first I always end up deleting everything and retyping it. If I am using a computer I will end up on the
internet or playing solitaire. When I
write I have to be at home on a couch. I
never can focus if I am anywhere else.
If I am lying in a bed I will fall asleep and if I am sitting at a desk
or on campus I feel like I am in prison.
The only thing that really helps me get a paper or writing assignment done
is knowing that I am almost out of time.
I have a serious problem with procrastination that I have always fought
with. As far as a process for writing I
start by deciding what I am going to write about and then I just have to start
putting words on paper. Once I get my
motor going then hopefully everything will just keep going smooth for me.
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